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Challenge

A healthcare company with US-based manufacturing lacked formal processes to convert a wide variety of energetic growth and go-to-market ideas into a coherent strategic plan.

Actions

• Developed a customized series of strategic planning meetings that provided a forum for management team input and deliberation.
• Guided the management team in structuring and analyzing ideas for new markets, new products and technology extensions.
• Identified and prioritized the “big picture” issues that the company was facing and the large scale business questions that needed to be answered.

Results

• Formalized strategic planning process assisted the company in creating a strategy around key components for success.
• Management gained further clarity around the vision for the company and built consensus on the go-forward plan.
• DataKey-led follow up workshops incorporated the strategic goals into the daily company operations to facilitate a smooth implementation process.