A food and beverage ingredient and technology firm was seeking strategic assistance in determining which new markets to target as well as the marketing strategy for entering those segments.
- Thoroughly researched business segments for possible market entry, profiling 7 different categories for market introduction.
- Determined the strategic criteria for selecting target categories and created a revenue model to forecast the potential value.
- Developed marketing materials and go-to-market plans for implementing the product introduction into new business segments.
- Developed sales process for implementation across additional target business segments.
- Achieved consensus among management team about business segment priorities and product introduction roadmap for the organization.
- Marketing plan filled a robust opportunity pipeline which ultimately resulted in a 5-year, category-exclusive supply agreement worth multi-millions of dollars.
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