The Vice President of Sales & Marketing at a mid-sized industrial supply company recognized that in order to bring the company to the next level, more focus was needed on company strategic marketing. DataKey was brought aboard to coach the VP on applied strategic marketing principles.
- Designed a series of 10 two-hour modules focused on strategic marketing principles relevant to the company.
- Worked closely with VP in individualized 1-on-1 sessions to teach critical marketing dimensions and apply the knowledge to the company’s specific business challenges.
- VP directly converted knowledge from coaching sessions into tangible changes in operations to improve the effectiveness of sales and marketing efforts.
- Company was able to invest in highly targeted employee education without losing productive time to a lengthy MBA course or off-site training.
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