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Understanding Customers through Field Research

Challenge

Westchester-based media industry leader with circulation in excess of 350,000 turned to DataKey to forge new strategic direction, increase sales, and create ability to identify a customer at risk profile.

Actions

  • Designed customized field research study and gathered extensive customer intelligence.
  • Synthesized findings and facilitated multiple integration sessions with Executive Management team.
  • Presented 10 key strategic recommendations to CEO, with follow up to entire management team and sales force.

Results

  • Recommendations were integrated into the company’s “go-forward” strategy with ongoing implementation.
  • Several key at-risk accounts were identified and action was taken to retain those customers.

"The research was delivered on-time, on-budget, and on the money. After a thorough examination, DataKey made recommendations that were quick to implement and had immediate significant customer impact."

- Senior Manager, Sales & Marketing

INTELLIGENT SOLUTIONS, EXCEPTIONAL RESULTS

MID-MARKET COMPANIES

Energize the Executive Management team with exceptional capability and capacity.

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FORTUNE 1000 COMPANIES

Experienced, motivated, talented consultants provide hands-on leadership when internal resources are stretched thin.

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Contact

Address:    100 South Bedford Road
Suite 340, Mt. Kisco, NY 10549
Phone:    914-945-8808
Email:    contact_us@datakeyconsulting.com