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Challenge

Westchester-based media industry leader with circulation in excess of 350,000 turned to DataKey to forge new strategic direction, increase sales, and create ability to identify a customer at risk profile.

Actions

• Designed customized field research study and gathered extensive customer intelligence.
• Synthesized findings and facilitated multiple integration sessions with Executive Management team.
• Presented 10 key strategic recommendations to CEO, with follow up to entire management team and sales force.

Results

• Recommendations were integrated into the company’s “go-forward” strategy with ongoing implementation.
• Several key at-risk accounts were identified and action was taken to retain those customers.