A janitorial supplies and equipment distributor sought to increase its online presence and e-commerce functionality by bringing a decade-old website into the 21st century.
- Studied the competitive landscape of websites and e-commerce capabilities to take full advantage of competitors’ strengths and weaknesses.
- Researched customer segments and product lines to develop strong messaging that would resonate with target customers.
- Partnered with a search engine optimization firm to assist in the development of the structure and content of the website and drive the messaging.
- As Project Manager, assisted in the production of an appealing and practical website by guiding the design vendor.
- Created a modern online presence for the company that both impressed customers and improved their use of e-commerce.
- Optimized the content of the website to grow the number of hits and rank the client higher among the major search engines, including many #1 Google hits.
- Facilitated the potential improvement of margins by making it easier to transition the client’s customers from phone orders to e-commerce.
|
