Home » About DataKey » Hear from Our Clients » Leveraging Social Media to Create Community Leveraging Social Media to Create Community

Challenge

A business services company was determining how best to utilize social media channels to foster a sense of community amongst their customers and open new channels to spread the word about their services.

Actions

• Crafted a strategy for the client’s presence and communication via Facebook, Twitter, and LinkedIn.
• Created accounts on each service and coached the client on how to operate the tools and features on each social media channel, including a new corporate Facebook page and a special interest LinkedIn group targeted towards a subset of customers.
• Recommended a brand voice strategy and developed a content plan for upcoming releases on Twitter and Facebook.

Results

• Business is up and running on Facebook, Twitter, LinkedIn with 100’s of friends, followers, contacts.
• Client is equipped to efficiently communicate with customers through multiple social media channels and has integrated social media into their regular communication activities.
• Customers of the client regularly use the new social media channels to network with each other and discuss topics relevant to their community.