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Challenge

A large industrial distributor with a rapidly growing private brand business wanted to maintain their high growth rate but had not devoted resources to a strategic plan.  DataKey was brought on to create a detailed go-forward plan with private brand organizational structure recommendations based on best practice benchmarking.

Actions

• Researched external benchmark data on companies with large, high-growth private brand business and distilled findings into a set of critical success factors and case studies.
• Interviewed key internal stakeholders to determine proper ownership and alignment for initiative success.
• Created a comprehensive project plan from macro level to granular details for executing private brand growth strategy and recommended structures for project management and organization to foster private brand growth.

Results

• Built consensus across disparate departments behind the private brand initiative.
• Equipped client with roadmap for continuing 30%+ CAGR on private brand business.
• Private brand growth confirmed as a strategic deployment target for upcoming years.