$15 billion Fortune 500 tradeshow management and publishing firm turned to DataKey to assist with comprehensive industry research needed to complete their strategic planning process.
- Provided in-depth market research and analysis, profiling 15 industries within requested rapid timeframe.
- Designed custom 10-dimension industry profile including growth projections, emerging trends, pending legislation, and macro & micro analysis areas.
- Partnered with Executive Vice President and VP owner of each investigated industry to disseminate significant findings and develop strategic proposals.
- Corporate strategic go-forward plan built around DataKey research and recommendations.
- Standard format and process was created for future industry profiles.
- Findings provided catalyst for key actions and solutions to increase sales revenues.
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