Fortune 500 financial services company with 40,000+ customers retained DataKey to enhance position in marketplace. Market intelligence required prior to developing near-term and long-term plans.
- Designed Customer Intelligence questionnaire, conducted field intelligence gathering consumer sentiment for a new name for an associated spin-off.
- Created and facilitated a series of focus group sessions in Chicago and NYC.
- Delivered an executive summary of the results and comprehensive transcripts of the events.
- President and Executive Management team on-site to view focus sessions and gained valuable customer insights. Results and recommendations approved by Board of Directors.
- Client next asked DataKey to facilitate corporate strategy, marketing strategy and research projects for several years following the initial projects.
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